"Tensions and outcomes in corporate sustainability: The moderating role of paradoxical frame"
Simone Carmine & Valentina De Marchi
Journal of Cleaner Production 

Tensions are an unavoidable experience for companies who want to deal seriously with sustainability. The way business organizations make sense and address them (i.e., adopting paradoxical cognitive frame) can drive to better outcomes. Using original survey data, the authors provide quantitative evidence of the role of paradoxical cognitive frame as moderators of the relationship between the perceived experience of sustainability tensions and firms’ sustainability outcomes.

Read their article here: https://unipd.link/Paper_Carmine_DeMarchi_Tensions